Here are successful event spots from Sterling.  Notice that these don’t just focus on the “who, what, where, and when” – like most concert spots do.

These focus on the “why” –  “Why I, as a listener should come to this concert.”

That’s the scripting – the “messaging” and then they are tied together with creative production.

Steven Curtis and Mary Beth Chapman – Houston First Baptist

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Amy Grant Fellowship of the Woodlands

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David Crowder Band – Grace Community

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KSBJ Girls Night Out (Doctor) – Second Baptist Church Houston

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Men at the Cross (Joe White)

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But, of course, Sterling can (and does) do the typical big woosh bells and whistles concert spots too.

Special Events Overview

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Toby Mac

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Third Day/Jeremy Camp

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Boomin By the Bay Superchick

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